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The thought process behind the Virtual Saleyard Subscription service is worth explaining. Professional horse vendors such as breeders or yards know that selling a horse in a hurry is a recipe for disaster price wise. Unlike a car or boat, a horse is very often a "work in progress" where the value may go up as it becomes older or more educated. Traditional "one month" advertising cycles are inappropriate for a horse which could be on the market from the time it is born until several years later. A sensible professional horse vendor will entertain offers for any horse on the property on the basis that "if you've got livestock, you may have dead stock". The problem is how to cost effectively market a whole farm or yard full of horses when the most effective advertising medium charges on a per horse per month basis? Well our Cyberhorse Virtual Saleyard Subscription is the answer. For one low monthly cost you can have all your horses on the market, plus promote your stallion, your business and any sundry saddlery or other items you may have for sale. The point of the exercise is to spread your selling net as widely as possible. The more things you have advertisements running for the more chance you will get buyer enquiries. If you have one horse advertised, you can only get enquiries based on that one horse. If you have 10 on the market, there is 10 times more chance of getting a buyer interested. And if you can get them to visit your property how many times have you seen someone notice a horse other than the one they came for and finish up buying it instead? |
